Financial Daily from THE HINDU group of publications
Thursday, Jul 21, 2005

News
Features
Stocks
Port Info
Archives
Google

Group Sites

Industry & Economy - Education


DirecWay brings top B-schools together for satellite-linked education

Nina Varghese

Chennai , July 20

A management degree today is what a bachelor's degree was some 15 years ago, says Mr Pankaj Aggarwal, Head, Marketing, DirecWay Global Education, a satellite-based education and training service from Hughes Escorts Communications Ltd.

An MBA degree has become a must now with hundreds of students writing the common admission test (CAT) for admission into premium institutions. Those who don't make the grade look for other options.

This trend has resulted in management institutes mushrooming all over the country. Mr Aggarwal says, according to an in-house study, the Indian management education market is valued at $ 2.15 billion.

There are some 1,700 business schools in the country with more than one lakh students.

Though there are islands of excellence, management education is an ocean of mediocrity, says Mr Aggarwal. Most institutes operate out of small rooms, with poor quality faculty, and do not help with placements. The worst part is that qualifications from such institutes are not recognised by the industry, he says.

Mr Aggarwal says DirecWay is a response to this situation. It offers an onsite interactive learning service, which leverages on technology to harness the advantages of conventional education and serve a large student base across the country.

Direcway started in 2002 with 20 students and has over 4,000 students now, he says.

It has tied up with the premium institutes such as the Indian Institutes of Management, Xavier's Labour Relations Institute, Indian Institute of Foreign Trade and Narsee Monjee Institute of Management Studies. There are several programmes on offer from various institutes, and admissions are open to working professionals, self-employed and graduates from all streams. These institutes design the entire course curriculum and study material. They also control the selection procedure and the certification.

Mr Aggarwal says education from the country's top institutions is brought directly to students in the metros, the mini metros and the small towns through interactive learning systems and technology. The faculty member conducts the lecture in a studio, while the students are across 48 classrooms in 32 cities. The classrooms are linked up via satellite, ensuring student-teacher interaction.

The cost of the programmes ranges from Rs 50,000 to Rs 1.5 lakh.

DirecWay has set up a placement cell for students, says Mr Aggarwal.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page


Stories in this Section
Fresh low-pressure area over Bay likely


Rainbow colours
`New pension subscribers may have option of investing 100 pc in G-sec'
CAG warns Kerala of getting into debt trap
Households giving less importance to financial savings: Study
India for highest cuts in domestic farm support in US, Japan, EU
FICCI signs MoU with Tajikistan chamber
Tuticorin traders protest ban on non-iodised salt
`Healthcare costs for corporates could go up due to HIV/AIDS'
Dabhol: GAIL in talks with LNG suppliers
Tax protocol comes into effect on Aug 1 — Indian companies can access Singapore tech at lower cost
VAT slows down auto sales
Indian Textile Clusters, Carrera Holdings sign pact for textile consortium
SIDBI, IL&FS in pact to develop textile parks
Business directory of small units on anvil
Car explosion
Asianet launches third channel
DirecWay brings top B-schools together for satellite-linked education
Purvankara, Singapore co form jt venture for residential projects
Gold weekly contracts settled
Fall-out of High Court order — Tiny Tirupur knitwear units fear cost rise, supply chain break
Bangalore puts off biotech sector too
BMW seeks FIPB nod for $40-m plant in TN
AP Govt seeks appointment with Volkswagen CEO
Andhra Bank to open 3 more rural institutes
Passport office staff on warpath over move to privatise services
Tea industry worried over rising imports; Vietnam major supply source
Six-point plan to boost exports to China
Campco seeks curbs on arecanut imports
Dr Batra's opens third clinic in Hyderabad


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line