![]() Financial Daily from THE HINDU group of publications Friday, Jul 22, 2005 |
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Marketing
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Strategy Maharashtra Agro joins hands with L&T-John Deere Our Bureau
Pune , July 21 L&T-John Deere Pvt Ltd, tractor manufacturer, has signed a memorandum of understanding with the Maharashtra Agro Industries Development Corporation Ltd, manufacturer of rotary tillers under the brand Krushivators - for joint promotion and marketing of the products. Mr J.P. Banerjee, Vice-President, Business Development LTJDPL, said the alliance would widen and deepen the company's offerings to farmers and provide them with easier access to superior tools for cultivation. Dr Pradeep Vyas, Managing Director, MAIDCL, said the Krushivator tiller would supplement the efficiency of the tractor in several operations such as ploughing, clod crushing, harrowing and levelling, thereby reducing cost and time of land preparation and save fuel. LTJDPL manufactures tractors in the range of 35 hp to 70 hp at its factory at Sanaswadi, Pune. Over 50 per cent of the production is exported to the US, Turkey, Mexico and South-East Asian countries. MAIDCL is a Government of Maharashtra undertaking with a turnover of over Rs 350 crore. Krushivators have been widely accepted by farmers in Maharashtra and other States, and are available in a range of 0.75 m to 2 m suitable for tractors of 35 hp to 70 hp, Mr Banerjee added.
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