The Hindu Business Line : Amway to beef up distribution network — To launch meal replacement product in December

Speaking to Business Line, Mr William S. Pinckney, Managing Director and CEO, Amway India Enterprises, said the direct selling company would close its fiscal year this August with a turnover of over Rs 650 crore. Positrim, its weight management product, will be launched in December. The price has not yet been fixed for this meal replacement product which has become a big seller in other markets since its launch 25 years ago. The product is expected to help the company's turnover exceed Rs 700 crore.

Amway will set up 20 new pick-up centres for its products in the next fiscal. There are 68 centres now. Also, the number of cities where there are no centres but to which delivery is organised will go up from 2,000 to 2,500, Mr Pinckney said.

Training will get a big fillip this year with Amway soon to provide a module for business owners on the Internet. For distributors dealing in its nutrition and wellness products, the company will offer training with certification by an independent organisation, he said.

He did not reveal the name of the organisation, though, but added that the candidates would have to put in about 70 hours and take an examination to qualify.

As of now, there are 4.5 lakh active distributors in the country; worldwide, there are nearly three million, he said. Seventy per cent of them are husband-and-wife teams, a result of the approach Amway takes to promote its business.

Right now, 80 per cent of Amway's products are manufactured through third party producers in India. The company sells 45 products in the personal care, home care, nutrition and wellness and cosmetics categories. The nutrition business contributes 50 per cent of the company's turnover while cosmetics is the fastest growing. In its international business, these two categories are the big sellers for the company.

The company is launching a few other products including a foot massage cream and a gift range which includes home furnishings and cutlery later this year.

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