The Hindu Business Line : ESPN acquires F1 rights, ropes in Karthikeyan for promotion

ESPN Star Sports has reacquired the telecast rights of FIA Formula One (F1) World Championships in India. The sports broadcaster has signed a five-year agreement with F1 organisers.

According to the agreement, ESPN Star Sports will broadcast live and exclusive coverage of all 19 championship races of F1 from 2006 till 2010 season. It has also signed Narian Karthikeyan for promoting and building F1 in India.

Mr R.C. Venkateish, Managing Director, ESPN Software India Pvt Ltd, said: "We have been on a spree of acquiring new sports properties for our viewers in India. In the recent past we have acquired the Confederation Cup and the World Cup soccer 2006, TNA wrestling, hockey rights and now the Formula One for full five years. These acquisitions place us uniquely as a wholesome sports broadcaster with the longest list of properties across every single discipline."

He added that the presence of Narain Karthikeyan would enable Indian consumers to relate to motor sports, leading into viewership for the sport. "We will kick start our promotional campaign with Narian Karthikeyan in his hometown, Coimbatore, in the first half of August 2005," added Mr Venkateish.

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