The Hindu Business Line : Everest to handle Radio City account

PRIVATE FM music channel Radio City signed on Everest Brand Solutions as its ad agency to handle its creative account. In a period of two months around six large-sized agencies made a formal pitch for the Radio City account.

Confirming the development, Ms Apurva Purohit, CEO, Radio City, said, "After careful scrutiny of all the pitches made, we are indeed happy to formally announce Everest Brand Solutions as our creative partner.

"We believe Everest with its creative expertise and innovative strategising shall not only ensure that Radio City sustains its current position but also jettison the brand to the next level," he said.

Mr Mahesh Chauhan, President, Everest, said, "Winning the account of Radio City is a matter of privilege for us.

"Our client portfolio has various clients and having a FM station adds to our experience of work. We are looking forward to an exciting journey together."

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