The Hindu Business Line : Mudra's Tribal DDB dons a new logo

TRIBAL DDB India, one of the leading digital and interactive agencies in the country, and a specialist communications unit of the Mudra Group has a new logo — the Kite.

With an idea of leveraging the power of the interactive media, the agency had challenged designers to create a new logo by hosting a request on their Web site, www. tribalddbindia. com. Mr Vaibhav Wategaonkar, a contestant from Mumbai, was adjudged winner of the contest. He will receive a 20GB IPod. The contest received an overwhelming response of over 8,000 participants from 35 countries. 6,000 entries alone were from India. The judges Mr Matt Freeman (Chief Executive Officer - Tribal DDB Worldwide), Mr C.V.S. Sharma (Country Head and General Manager - Tribal DDB India) and Mr Karl Gomes (Group Head Creative - Tribal DDB India) selected 10 finalists.

Mr Madhukar Kamath, Managing Director & CEO of Mudra, said, "A kite flying in a deep bright sky metaphorically represents eternity, height of intellectual thinking, perseverance and search for new endeavours. Tribal DDB India embodies these aspirations and like the kite, it is a source of inspiration and has a unique ability to see beyond the world of illusionary forms. The saffron colour for the kite behind the bright yellow sky combined with the green below signifies courage, prosperity and success."

R. Lakshminarayanan, CEO of Total Branding Solutions, commented that, "Tribal DDB India sought to design its logo to reflect India's culture and heritage. All locations in the Tribal DDB worldwide have logos that are under the network's umbrella and still manage to capture the uniqueness of the local cultures."

Said Mr C.V.S. Sharma, "We at Tribal DDB believe creativity dwells amongst us all. To take this thought forward a logo design contest was held on March 2, 2005. The contest received an overwhelming response of over 8,000 participants from 35 different countries." Tribal DDB India connects consumer insights with technology and takes the client's brand on a flight to tap into the numerous opportunities of the digital space.

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