Financial Daily from THE HINDU group of publications
Wednesday, Aug 03, 2005
Financial Daily from THE HINDU group of publications Wednesday, Aug 03, 2005 |
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Logistics
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Airlines Marketing - Channels and Franchises Reliance Webstores to sell Air Deccan tickets Our Bureau
Bangalore , Aug. 2 AIR Deccan flights can now be booked at Reliance WebWorld's nationwide broadband chain through the week. Calling it the first e-ticketing tie-up for an airline, the Air Deccan Managing Director, Capt. G.R.Gopinath, said the low-cost airline would gain retail footprint through the retail digital info-tainment centres. Reliance would get 5 per cent standard commission on the sale of tickets. The facility is targeted at fliers without a credit card or Internet access. With a Web guide to help, the travellers could buy, reschedule, cancel tickets and even get an immediate refund at any of the RWW centres, Capt Gopinath and Mr Sarup Chowdhary, CEO Reliance Webstore, announced today at the launch of the service. This also marks the first e-ticketing foray for Reliance WebWorld. Launched in August 2003, Air Deccan was targeting four million passengers by the end of the current fiscal, from around 1.3 million in the first year of operation, Capt. Gopinath said. The e-ticketing facility will be available at 241 Reliance broadband centres across 104 cities within the country between 10 am and 11 pm. Some 40 per cent of Air Deccan tickets are sold online and the rest through the airline's call centre, travel agents and at the airport. By another arrangement it made in March this year, Air Deccan also sells its tickets through HPCL petrol vends. The service is limited to a few outlets in four cities.
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