The Hindu Business Line : Sunday, August 07, 2005

Alt`o'ered looks
IT HAD been overdue for a while now and has finally happened when sales started plateauing. The Maruti Suzuki Altorecently underwent a cosmetic makeover and the refreshed looks of this entry-level car could set off ... More

CUSTOMER RELATIONSHIP MANAGEMENT

SBI to soft launch package for `mass affluent' segment
STATE Bank of India is identifying a mass affluent segment of customers for whom it has designed `SBI Vishesh,' a new bundled product-service proposition. SBI Vishesh has attractive offerings to customers with high relationship value, ... More

ADVERTISING

Economics of advertising
MY FRIEND, a cricket enthusiast, is glued to the television these days. He realises that he is able to watch these matches live because of corporate sponsors. He, however, wonders why companies spend so much on advertisements. What is the ... More

MARKET SHARES

Toyota Kirloskar mulls small car variant
TOYOTA Kirloskar Motor Pvt Ltd hopes to garner a 10 per cent share of the overall domestic market for cars by 2010. Towards this end, the company is open to the idea of embarking on the manufacture of a small car variant, according to Mr Toyohiko ... More

Brand Quest

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