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Our Bureau

Mumbai , Aug. 8

OGILVY Activation, the `out-of-home' unit of Ogilvy and Mather, has appointed Mr Nabendu Bhattacharyya as the National Head for its flagship unit Ogilvy Landscapes.

Mr Bhattacharyya has started his professional career with the Selvel Vantage Group handling their North India Operations. He then joined Emirates Neon, a premier out-of-home company in West Asia, and came back to India in 1999 to join Ogilvy and Mather's outdoor specialist unit, Landscapes.

His stint with Ogilvy Landscapes started as Head of Mumbai.

With the formation of Ogilvy Activation in 2004, Mr Nabendu was given the additional responsibility of leading the much - talked-about Hutch campaign. As Mr Nabendu says, "With a team across 18 offices, I am sure we will stay ahead of the pack."

Mr Pratap Bose, President, Ogilvy Activation, says, "Mr Nabendu Bhattacharyya's appointment as head of Ogilvy Landscapes is a vindication of his abilities to grow the business and more importantly, increase Ogilvy's dominance in the `out-of-home' market — a position which we have held for more than a decade.

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