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Radico to launch new brand of brandy in Kerala market

Our Bureau

KOCHI: Liquor major Radico Khaitan Ltd is planning to launch its Cambridge brandy in the Kerala market soon.

It is a pure grape brandy and is being launched in the regular segment, said Mr Raju Vaziraney, President (Sales and Marketing).

He said that the company had 3 millionaire brands such as 8 pm whisky, Contesa rum and Old Admiral brandy in its portfolio and is looking at adding more brands in the portfolio in the next two years.

The company is also on the lookout for acquisition of brands in various liquor segments. He said the company is targeting 25 per cent growth in the current financial year. It had clocked a turnover of Rs 995 crore in the year 2004-05, he added.

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Radico to launch new brand of brandy in Kerala market


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