![]() Financial Daily from THE HINDU group of publications Thursday, Aug 11, 2005 |
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Marketing
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New Products & Services Radico to launch new brand of brandy in Kerala market Our Bureau
It is a pure grape brandy and is being launched in the regular segment, said Mr Raju Vaziraney, President (Sales and Marketing). He said that the company had 3 millionaire brands such as 8 pm whisky, Contesa rum and Old Admiral brandy in its portfolio and is looking at adding more brands in the portfolio in the next two years. The company is also on the lookout for acquisition of brands in various liquor segments. He said the company is targeting 25 per cent growth in the current financial year. It had clocked a turnover of Rs 995 crore in the year 2004-05, he added.
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