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Our Bureau

Hyderabad , Aug 11

BEAUTY Concepts Pvt Ltd (BCPL) announced the launch of the `Lancaster' range of high-end cosmetic products in the Indian market on Thursday.

Addressing newspersons, the BCPL Chief Executive Officer, Mr Tony Chin, said the company had tied up with Central chain of malls for shop-in-shop arrangement.

In terms of this, the company had opened a shop-in-shop at Hyderabad Central. The second shop would come up at Pune Central next week. Similar shop-in-shops would come up at Gurgaon and Mumbai shortly in Central's malls.

According to Mr Tony Chin, the company had decided against the promotional module of roping in celebrities for endorsing the `Lancaster' range. Instead, it proposed to associate with social events of women to reach out to target customers.

Apart from sampling of products across major cities and towns, the company also planned to organise educational programmes for women on skincare through international skincare experts.

Stating that the company had ambitious plans for the Indian market, Mr Tony Chin said the business target was to emerge as one of the top three players in the niche cosmetic products in the next couple of years. He refused, however, to divulge the revenue targets and expectations.

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