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Sunday, August 14, 2005

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STRATEGY


Optra at less than Rs 7 lakh
Chevrolet is offering the lower end of the Optra 1.6L at Rs 6.99 lakh (ex-showroom, Delhi). Special offers are also available on the other variants of the Optra. The offer, which opened on August 6, is open up to August 17. ... More

AWARDS & HONOURS


Lalit Suri, Mallya bag marketing award
THE Institute of Marketing and Management (IMM), a New Delhi-based marketing college, on Saturday conferred the 2005 IMM Marketing King Award to Mr Lalit Suri, Member of Parliament and Chief Managing Director, Bharat Hotels Ltd, Mr Vijay Mallya, ... More

CUSTOMER RELATIONSHIP MANAGEMENT


Offers from Tata Motors
Tata Motors has fallen in line to share the burden of its customers affected in the rains that lashed Mumbai. The company has announced a special service offer for owners of its cars in Mumbai and its suburbs, which have suffered damage from the ... More

ADVERTISING


Front to the wall ad strategy
POSITIONED smack in the middle and dominating the showroom foyer, the over-sized poster of the near-bare back of a woman was attracting more than hesitant stares. Customers walking back after the trial were sheepishly trying to stick `Post-Its' ... More

PROMOTIONS & OFFERS


Celebrating 60 years offer from M&M
Mahindra & Mahindra, as part of its 60th year celebrations, has come out with a special offer. Customers are entitled to gifts ranging from Scorpios to special edition watches from Timex on purchase of every vehicle from its stable. Mahindra is . More

NEW PRODUCTS & SERVICES


WHEELS 'N' DEALS
LML's CRD 100
LML has launched CRD 100, a new bike in the standard segment. An 8.2 bhp engine, which generates a torque of 0.84 kgm, powers the bike. The entry-level bike comes in two variants, priced at Rs 31,430 and Rs 32,430. Bastra of Germany has ... More

New version of Indigo
Tata Motors has come out with Indigo-Tdi, a new version of its diesel-powered sedan . The only change is that the turbo charged car is fitted with an intercooler to boost the vehicle's performance to 70PS. Alagappan ... More


Brand Quest


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Top Stories
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In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Aug. 7-Aug. 13
Hyderabad co rolls out electric bike

LIC market share dips in June quarter

Texas Instruments unveils single-chip mobile solution

Pesticide content issue — Pepsi, Coke move SC on Rajasthan HC directive

Hollywood movie CDs at Rs 30?


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