Financial Daily from THE HINDU group of publications
Tuesday, Aug 16, 2005
Financial Daily from THE HINDU group of publications Tuesday, Aug 16, 2005 |
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Marketing
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Promotions & Offers Variety - Sports StanChart is title sponsor for Afro Asia Cup Our Bureau
New Delhi , Aug 15 CRICKET tournament Afro Asia Cup 2005, is seeing a host of corporates coming together for sponsorship. As the title sponsor is Standard Chartered, the Cup has been christened `The Standard Chartered Afro Asia Cup 2005'. The Asian team is being sponsored by Hero Honda, while the African team is being sponsored by Sahara Computers, the info tech division of the Sahara Group. Commenting on the company's association with the tournament, Mr Neel Chatterjee, Head Corporate Affairs, South Asia, Standard Chartered, said, "Standard Chartered bank is the leading international bank in Asia and Africa and our association with this event underlines this position." All games of the tournament would be played in South Africa with the first game to be played at Centurian, Pretoria on August 17 while the second and the third game is to be played at Kingsmead, Durban on August 20 and August 21 respectively. Nimbus Sport holds the commercial rights to the tournament. Mr Digvijay Singh, CEO, Nimbus Sport International, said, "With this event appealing to audiences from seven cricketing nations and with the global broadcast plan on TV as well as the Internet, we are looking forward to the Standard Chartered Afro Asia Cup 2005 being the first of a great series of events." The tournament would be broadcast in India by ZEE TV and ZEE Sports while Nimbus Sport International would broadcast it internationally on broadband Internet at www.williow.tv
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