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Our Bureau

Mumbai , Aug. 16

OGILVY & Mather India has signed an agreement with Interflow Communications, Pakistan's advertising group, to offer out-of-home (OOH) solutions.

By this agreement, Interflow Communications will offer its clients in Pakistan the expertise of Ogilvy Landscapes.

Mr Taher Khan, Chairman & CEO, Interflow Communications, and Mr John Goodman, CEO, India & South Asia, Ogilvy & Mather, finalised the agreement which marks the beginning of a new era in the field of outdoor media for Pakistan.

With Ogilvy Landscapes, Interflow can offer local marketers communication solutions through a comprehensive system based on OSCAR (Outdoor Site Classification and Research) and other such outdoor media planning, buying and creative tools.

With the proliferation of traditional media, marketers need to complement their electronic and print media campaigns with OOH media to ensure target audiences receive the communication at relevant points of contact. It is in this context that the need for an OOH specialist becomes critical, a need that will be met by Ogilvy Landscapes.Speaking on the occasion, Mr Taher Khan said, "I am particularly pleased today, as with the advent of Ogilvy Landscapes, the Pakistan market finally has the opportunity to maximise the return on huge investments being made in the outdoor media."

Mr John Goodman added, "Ogilvy is very proud of our long relationship with Interflow and we see this as one more step towards a closer partnership."

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