Financial Daily from THE HINDU group of publications
Thursday, Aug 18, 2005
Financial Daily from THE HINDU group of publications Thursday, Aug 18, 2005 |
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Marketing
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Promotions & Offers Toyota ropes in Aamir to endorse Innova Our Bureau
Film star Aamir Khan and Mr Vikram S. Kirloskar, Vice-Chairman, Toyota Kirloskar Motor Pvt Ltd, at a press conference in Mumbai on Wednesday. — Shashi Ashiwal
Bangalore, Aug. 17 TOYOTA Kirloskar Motor has roped in actor Aamir Khan as brand ambassador for Toyota Innova in India. The company hopes to reach a larger audience through this association. Announcing this in Mumbai today, Mr Atsushi Toyoshima, Managing Director, TKM, said, "As an actor, Aamir stands for all the core values of the Innova brand. He is a perfectionist, who innovates while enacting roles, exhibits versatility and is a wonderful performer." Aamir Khan will be part of Toyota Innova's second phase of market penetration. He will participate in media campaigns and ground promotion activities. A company release says that globally the company has rarely used celebrities as brand ambassadors and Aamir Khan will be one of the few celebrities associated with the brand Toyota. Innova, launched in February this year, has registered sales of 18,000 units, making it the leader in the MPV, mid-size sedan and sedan categories during the period, according to the release.
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