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Mr Aditya Puri (right), Managing Director, HDFC Bank, and Mr Vikram Mehmi, CEO, Idea Cellular, unveiling a co-branded card in the Capital on Tuesday. - - Kamal Narang

New Delhi , Aug 23

IDEA Cellular today announced a tie-up with HDFC Bank to launch a range of co-branded products - a Visa credit card for its subscribers and a post-paid connection for HDFC Bank credit card customers.

The Visa credit card is available in Gold and Silver variants at Rs 2,000 and Rs 700 respectively. Subscribers will get up to eight per cent back on their post-paid bill payment, along with reward points on supermarket, grocery, and petrol spends.

Benefits include value-added services up to Rs 1,500 a year and mobile handset insurance worth Rs 10,000. The co-branded credit card would be available in 60 cities across the country and would be usable at over 21 million Visa outlets across the world. The co-branded connection will offer special calling rate benefits.

Mr Aditya Puri, Managing Director of HDFC Bank, said: "The launch of the credit card will offer multiple benefits to HDFC Bank customers and Idea subscribers."

Mr Vikram Mehmi, CEO, Idea Cellular, said it would be investing Rs 1,300 crore in the current fiscal for rolling out services in three new circles and expanding the network in existing eight circles.

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