• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi , Aug 24

CARTOON Network Enterprises, the consumer products division of the kids' channel, Cartoon Network, has announced the launch of `Beyblade' toys in India, thus marking its foray into third-party licensing.

Following the recent May launch of Cartoon Network consumer products, managing third party licensing is the second strategic business announcement of the year by Cartoon Network Enterprises in India.

"Cartoon Network has always been at the forefront of bringing novel concepts to Indian kids, and Beyblade toys will be yet another effort to drive the popularity of our characters outside the realm of television," said Mr Jiggy George, Director - Cartoon Network Enterprises, India and South Asia.

Having its origins in ancient Japanese spinning top Bei Goma, the Beyblade is a sports entertainment brand targeted at young boys. Beyblading combines a heady mix of adrenalin and strategy, to give the player an exciting, fun-filled experience coupled with an element of learning.

Priced in the range of Rs 149-Rs 349, Beyblade toys are available in different assortments.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Hero Honda to foray into scooter segment

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line