The Hindu Business Line : Royal Orchid Hotels plans expansion

BALJEE group, a local hospitality major, has unveiled its expansion plans to take its re-christened brand Royal Orchid Hotels beyond Bangalore in the next one year.

The group has also announced that it plans to raise Rs 100 crore through initial public offering in October. The proceeds will be used for part-funding the expansion programme.

Mr C.K. Baljee, Chairman and Managing Director of Royal Orchid Hotels, which was earlier known as Baljee Group of Hotels, said new properties would be opened in Pune and Hyderabad by the end of the year. Two more hotels will be set up in Mumbai and Delhi by next year.

The Bangalore-based group's hotels are currently positioned in the upper to mid-scale segments of the full service hotel category, with the five-star flagship property Hotel Royal Orchid leading the chain.

Mr Baljee said the re-branding exercise was part of a strategy to bring the group's hotels under an umbrella brand for easier recognition.

Apart from the Hotel Royal Orchid, Royal Orchid Hotels operates three other properties — the 130-room Royal Orchid Central and the Royal Orchid Harsha in Bangalore and the Royal Orchid Metropole in Mysore.

Another property, Royal Orchid Star, a luxury resort is slated for opening the next year.

Mr Baljee said Royal Orchid Hotels plans to expand its marketing network in Pune and other cities. Its existing offices and tie-up with Global Distribution System have helped the group achieve faster growth.

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