Financial Daily from THE HINDU group of publications
Saturday, Aug 27, 2005
Financial Daily from THE HINDU group of publications Saturday, Aug 27, 2005 |
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Info-Tech
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Telecommunications Marketing - Promotions & Offers BPL Mobile unveils special STD rates Our Bureau
Mumbai , Aug 26 BPL Mobile has introduced a reduced STD rate of Re 1 per minute for its customers calling into either BPL or Hutch subscribers across India. Only a few weeks ago had Hutch announced its intention to acquire BPL Mobile's operations. Observers see this as a precursor to retaining BPL Mobile customers and preparing them for eventually entering into the Hutch fold. Both post-paid and pre-paid BPL Mobile users, who number 2.6 million, can subscribe to this facility for a monthly payment of Rs 25. Hutch has almost nine million subscribers. "We expect to spur usage and new (customer) acquisitions, further strengthening the improved performance of the company," said Mr Pramod Saxena, CEO of BPL Mobile and Director of Essar group. He added that BPL Mobile has aggressive growth and expansion plans for the year.
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