The Hindu Business Line : Bruce Matchett is JWT's new creative chief

ADVERTISING agency, JWT, has chosen Mr Bruce Matchett, as its creative chief. He was the Chief Creative Officer at Singleton Ogilvy & Mather, Australia and New Zealand.

In a statement, Mr Colvyn Harris, CEO, JWT India, "This is the culmination of our global search to hire the best Chief Creative Officer and National Executive Creative Director. We have been most discerning. Bruce represents our relentless pursuit to develop creative work to global standards."

He is credited with some of Australia's best-loved advertising for brands such as Toohey's, Coke, Qantas, BMW, among others. Prior to Ogilvy, Mr Matchett was with Saatchi & Saatchi, besides holding various positions in the UK and New Zealand.

Mr Harris added, "He will provide the freshness and a new sensibility to Indian advertising - something the industry really needs. We want our clients to continue to be market leaders, to lead in the standards they set, and we wish to partner this. Mr Bruce Matchett and Mr Agnello Dias, Vice-President and Executive Creative Director, JWT India, will form the new team who will shoulder our client and brand responsibilities with our existing creative team."

Commenting on his appointment, Mr Matchett said, "I am looking forward to working for JWT in India. India as a market is vastly different from any other country that I have worked in. To me, India represents both a challenge and an opportunity, and the excitement will be in decoding the cultural diversity that exists in the Indian market."

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