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Our Bureau

Mumbai , Sept. 1

OGILVYONE Worldwide's Delhi branch has bagged the Bennetton CRM account in a multi-agency pitch.

Mr Vaishali Sarkar, Vice-President, OgilvyOne Worldwide, said, "OgilvyOne Delhi, is well represented in most of the key relationship marketing categories. It was retail that was eluding us. Perhaps, no other brand could have fulfilled our hunger better than Benetton. The brand itself evokes excitement and energy and we look forward to matching that."

Benetton is now a 100-per cent subsidiary of Benetton Italy. It has been in India through various joint ventures for the last 15 years.

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