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Our Bureau

New Delhi , Sept 1

HINDUSTAN Lever Ltd (HLL), on Thursday launched flavoured packaged tea leaves under its Brooke Bond brand. The new segment, `Brooke Bond Red Label Natural Care' has five herbal flavours added to the product, including Adrak, Ashwaghandha, Mulethi (Yashthimadhu), Elaichi and Tulsi. The product is targeted at families seeking a `wellness beverage' in their daily lives.

The product would be available in two carton sizes, 250 g and 100 g. While the 250 g pack would be available for Rs 53, the 100 g trial pack would be available for Rs 20.

At the launch function, Mr Vineet Taneja, Vice-President, Tea, HLL, said, "Our aim is to provide a relevant product to make a real difference to the consumers' lives. The addition of these flavours makes the cup even more full of goodness."

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