Financial Daily from THE HINDU group of publications
Sunday, Sep 04, 2005
Financial Daily from THE HINDU group of publications Sunday, Sep 04, 2005 |
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Variety
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Trends Malaysia courts Indian couples Our Bureau
New Delhi , Sept. 3 INDIAN couples can now look forward to solemnising their marriages in Malaysia. As part of an effort to woo Indians planning to get married, Tourism Malaysia has sent a group of eight wedding planners from India to Malaysia to show them first hand what the country has to offer for those seeking to tie the knot. "We offer a chance of getting married on the beach, mountains or with the backdrop of the world's tallest tower (the Petronas). Besides, there will also be a blend of Indianness, as Malaysia has 2.2 million Indians and all materials related to an Indian marriage are easily available there," the Director, India, Tourism Malaysia, Manoharan, told Business Line. However, as in the case of other exotic destinations, the target audience is likely to be affluent Indians looking for a value-for-money proposition. The promoters of the new concept are hoping that with each wedding party having about 100-150 people, it would be a win-win situation for Malaysia and the bride and groom. "There could also be a direct spin-off effect of Indian weddings, as there is every chance that some members of the wedding party decide to stay back in Malaysia for a few days after the event and spend time shopping and sight-seeing," Tourism Malaysia officials said.
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