The Hindu Business Line : <I> </I> SET teams up with Clinic All Clear to promote <I>Fame Gurukul</I>

Shahid Kapoor, brand ambassador of Clinic All Clear, will shoot with the Fame Gurukul headmistress, Ila Arun, to further build the association of Clinic All Clear with Fame Gurukul. The commercial brings the key attribute `Confidence' to the forefront.

Shahid Kapoor highlights the importance of confidence when, one is in the spotlight by saying Jo spotlight mein All Clear. Wo Fame ke Near, followed by an appearance of Ila Arun promising Jo All Clear hain, Use Fame hum denge.

Speaking on this association, Ms Nina Jaipuria, Vice-President (Marketing), Sony Entertainment Television, said. "Since the inception of Fame Gurukul, the existing contestants have become household names over the weeks. We at Fame Gurukul have invested in training and grooming them and the overall transformation is for everyone to see and hear. These contestants have truly become inspirational and a lot of people outside Gurukul want to become `sishyas' of Gurukul. The contestants at this juncture need all the confidence they can muster up to look and perform their very best. We are happy to partner with Clinic All Clear in reaching out to our audiences across the nation."

`Fame Gurukul' — a reality drama is setting new records in reality television by engaging over 38 million viewers and has captured the viewers' interest and imagination. The show has introduced a twist in the tale - The Last Chance — where 6 more contestants have been added to the show (3 talented contestants who had earlier been eliminated and another 3 brand new contestants from the audition stages). `Fame Gurukul' will ultimately give India, 2 talented superstars called the `Fame Jodi'.

`Fame Gurukul' contestants are being mentored by some of the music industry's biggest stars and enable the contestants to become superstars through training and interactions with the biggest names in the business Ila Arun, Javed Akhtar and Shankar Mahadevan.

Mr Sanjiv Kakkar, Vice-President, Hair & Oral Care, HLL, said "Clinic All Clear, has always been associated with empowering people and unleashing inner potential and leveraging inherent capabilities. Our association with `Fame Gurukul' is a perfect fit since the format of the show is about being Cool & Confident under the spotlight which is what Clinic All Clear stands for."

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