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Our Bureau

Mumbai , Sept. 6

MUDRA has been appointed to handle the brand-building activity for the Emergency Management and Research Institute (EMRI).

The account will be handled by Mudra Hyderabad. The EMRI, a non-profit organisation, was set up in Hyderabad, in the aftermath of the cyclones that hit the State's shores. It went live on August 15, 2005, in Andhra Pradesh, covering five cities (Hyderabad metro, Warangal, Vijayawada, Visakhapatnam and Tirupathi).

Said Mr Madhukar Kamath, MD & CEO, Mudra, "We are delighted with this new business win. It's a worthy cause for Mudra to be attached with, a great reason to build the brand."

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