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Our Bureau

Pune , Sept. 6

MINILEC India Pvt Ltd, an ISO 9001 (2000) company and player in the global market for the electric pump and motor protection relays, has initiated export activities to cater to China and the European Union markets.

Talking to Business Line, Mr K.W. Kekane, Director-Marketing, Minilec, said the company has already appointed two distributors in China and six agents in the EU, Greece, Spain, Germany, Holland, the UK and Italy.

With the new expansion plan, Minilec targets to add 50 per cent in its sales turnover in the coming financial year with an export target of Rs 4 crore.

Mr Kekane noted that Minilec has established itself in the markets of South East Asia, West Asia, and South Asia. Presently, out of its Rs 2-crore export turnover, 90 per cent came through these markets.

He said Minilec has a 100 per cent subsidiary company based in Singapore known as Minilec Singapore Pte Ltd. He pointed out that these products are used in power transmission and distribution network in the Asean & West Asian countries and was estimating to double its sales from these regions.

Mr Kekane said to meet the specific certification norms such as CCC (China Compulsory Certification) in China and CE in the European Union in China and the European Union, Minilec has invested Rs 30 lakh in hi-tech test laboratory at Pirangut near Pune. The lab, set up in August, r would be utilised for testing all the products churned out of Minilec.

Mr Kekane said Minilec is also in process of setting up a hi-tech SMD manufacturing and assembly facility for its miniature sized products. The prototype of about six products has already begun in this facility with limited equipment in place.

He noted that the entire facility would be fully operational by October. The company has recorded a turnover of Rs 21 crore for the year ended March 2005 and was estimating a turnover of Rs 30 crore for the current fiscal. Of the Rs 21 crore, about Rs 18 crore had come in from the domestic market and was estimating to touch Rs 26 crore for the current fiscal from the domestic market.

Mr Kekane said exports contributed only about 15 per cent of the total turnover and was estimating to ramp up its exports to 30 per cent by 2009-10. This, he added would be achieved as the newer markets would also contribute to its export turnover.

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