Financial Daily from THE HINDU group of publications
Friday, Sep 09, 2005
Financial Daily from THE HINDU group of publications Friday, Sep 09, 2005 |
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Marketing
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Advertising BBC assigns accounts to Vyas Giannetti, MediaCom Our Bureau
New Delhi , Sept. 8 BBC World has assigned its creative and media account in India to Vyas Giannetti Creative (VGC) and MediaCom India respectively. In a statement, Ms Seema Kotecha, Head of Marketing, BBC World, said, "Vyas Giannetti and MediaCom India demonstrated an excellent understanding of the brand, evident in their innovative and strategic recommendations. We believe they will provide the right level of support for the brand in this highly competitive market." Last month, BBC World invited agencies to pitch for the channel's creative and media responsibilities. Ms Preet Vyas Giannetti, Chairperson and Chief Creative Officer, VGC, said,We are very happy to be associated with the BBC World brand, and provide creative support to strengthen the channel's positioning in India." Ms Jasmin Sohrabji, President- South Asia, MediaCom India, added, "We look forward to this challenging assignment to effectively and innovatively reach out to the channel's core audience in this market."
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