Financial Daily from THE HINDU group of publications
Friday, Sep 09, 2005
Financial Daily from THE HINDU group of publications Friday, Sep 09, 2005 |
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Marketing
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Advertising Unitech Group ropes in Mudra Our Bureau
Mumbai , Sept. 8 THE Unitech Group has decided to award its creative duties to Mudra, Delhi, following a multi-agency pitch, which started a couple of months ago. The size of the business is estimated to be Rs 6-7 crore. The incumbent agency is JWT. Mr Hemant Misra, President, Mudra, said, "Unitech has grown to be a large real-estate company, and we are aiming to utilise our total brand solutions competencies to further strengthen the brand. "In order to develop a truly significant relationship with our clients, we are constantly concentrating on providing wholesome solutions for the clients' needs." Mr Paromita Sengupta, Deputy General Manager, Corporate Communications, Unitech, says, "Out of the five agencies we had invited for the pitch, Mudra's approach was in tandem with our expectations. We were looking at a 360-degree plan, and Mudra gave us exactly that." Engaged in the business of construction, real estate development, hospitality, education and family entertainment centres, Unitech has emerged as one of the largest growing companies in its segment.
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