Financial Daily from THE HINDU group of publications
Tuesday, Sep 13, 2005
Financial Daily from THE HINDU group of publications Tuesday, Sep 13, 2005 |
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Logistics
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Roadways LeasePlan offers fleet management for India Inc V. Rishi Kumar
Hyderabad , Sept.12 FLEET management has emerged as a new outsourced option for corporations cutting across industry verticals in India. What has turned out to be an accepted norm in mature markets worldwide, is now gradually finding its way in the country and percolating to non-metros, said Ms Veerle Behets, Managing Director of LeasePlan India, which is part of the Dutch giant, LeasePlan Corporation N.V. (Fleet management generally covers cars, in some cases, buses and mini-vans.) Speaking to Business Line, Ms Behets said, "The industry is pretty fragmented with a select few in the area of fleet management. Trends point towards more players entering the fray, as India is maturing to this option and corporations are open to outsourcing concept." Typically, multinational corporations, which are accustomed to outsourcing non-core areas, go in for outsourced fleet management once they set up a base in India. Thus, Coca-Cola, Du Pont, Bayer, Dell and Indian majors such as Tata Consultancy Services, are comfortable with this approach. While a cab service provider transports people from one place to another, a fleet operator provides solutions for a company. This covers finance, investment, management, maintenance of damaged vehicles and buying and selling old vehicles. Under a business-to-business deal, the company selects a new vehicle as a replacement. "Typically, companies suggest their choice of vehicle, or alternatively, we advice as to which vehicle they need to opt for depending upon their usage and requirement. We buy cars for them. When management teams are provided cars, they have a driver and he continues with them. So unless asked for, we do not provide drivers," she explained. "LeasePlan started operations in India in 1999. India was chosen after a careful evaluation of various markets in the region. As an operator, LeasePlan was not present in the Asia Pacific market. Given the buoyancy the car and financial services market, we decided to locate the centre in India," she said. However, given the country's population and market potential, the industry is still nascent with a few players and many others in the unorganised segment.
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