The Hindu Business Line : Sunday, September 18, 2005

Toyota's alluring test drive
Toyota has switched gears in its promotional campaigns, with a free tour on purchase of the Corolla and a tour on test driving the Innova. As part of the campaign, prospective customers who test-drive the Innova between September 8 and ... More

State Bank of Travancore partners Maruti
State Bank of Travancore is offering finance on Maruti cars. Under the finance scheme, the minimum EMI for a lakh of rupees for a seven-year period is Rs 1,535. Interest rates vary between 7 and 7.5 per cent. SBT is offering to fund up to 95 per ... More

Getting high: Champagne Indage plans image makeover for wine
WHAT really motivates people in India to consume alcohol... is it a tool for socialisation or is it a sure-fire way of getting high? An overwhelming majority, as per consumer studies conducted by Champagne Indage Ltd, the largest producer of ... More

FOREIGN DIRECT INVESTMENT

BJP demands urban employment guarantee, change in agri policy — Wants FDI out of retail sector
THE Bharatiya Janata Party's national executive has demanded change in policy relating to agriculture, urban employment guarantee and market assurance for farmers. It also wants foreign direct investment out of the retail sector. Briefing ... More

ADVERTISING

Champagne Indage to come out with big media blitz
IT is one thing to know your facts on getting high with wine but a different issue when it comes to convincing your potential customers. Champagne Indage is coming out with a big media blitz with Saatchi & Saatchi doing the creatives of both Vino More

PROMOTIONS & OFFERS

Assured gifts from Tata Motor Finance
Tata Motor Finance has come out with a finance scheme for the purchase of the Indica, the Indigo and the Marina. On every purchase of any of these cars through a scheme financed by Tata Motor Finance, customers would be entitled to a gift. The ... More

CHANNELS AND FRANCHISES

Oil prices mismatch — Essar asked us to close bunks, say franchisees
WITH the mounting mismatch between domestic and international prices of diesel and petrol in the retail market, Essar Oil Ltd has asked its franchisees to close their bunks till March 2006 or accept considerably reduced supplies, according to two ... More

RETAILING

Views mixed over FDI in retail sector
INDUSTRY professionals and academics, debating the hot topic of "FDI in retail sector in India" here at an interactive session organised by the Swadesh Research Institute (SRI), have expressed divergent views, with the broad agreement being only ... More

ONLINE MARKETING

ITC e-Choupal wins Development Gateway Award
ITC Ltd has won the Development Gateway Award for 2005 for its ITC e-Choupal initiative which has already grown into a movement in rural India. ITC is the first Indian company and the second in the world to win this $1,00,000 award. ... More

NEW PRODUCTS & SERVICES

WHEELS 'N DEALS
Optra Elite from GM
GM has launched Optra Elite, the luxury version of the Chevrolet Optra. A variable geometry intake system engine powers the vehicle. An all wheel independent suspension purports to enhance quality of the drive. With ... More

Brand Quest

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