The Hindu Business Line : Champagne Indage to come out with big media blitz

IT is one thing to know your facts on getting high with wine but a different issue when it comes to convincing your potential customers. Champagne Indage is coming out with a big media blitz with Saatchi & Saatchi doing the creatives of both Vino and Hammer.

The Vino creative comes with the visual of a glass shattering on impact of the wine flowing from a bottle. The strap line says, Vino - Surprisingly strong.

If Vino is targeted for those who are comfortable with the English language, Hammer is being pitched as a more desi brand, with the communiqué being in Hindi.

There are two major campaigns being planned for Hammer, with the first one telling its audience `Maar ke dekh'; the second one goes further, with the question `Maara kya?'

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