Financial Daily from THE HINDU group of publications
Tuesday, Sep 20, 2005
Financial Daily from THE HINDU group of publications Tuesday, Sep 20, 2005 |
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Marketing
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Promotions & Offers Harbhajan to endorse jeans brand Newport Our Bureau
Mumbai , Sept. 19 , ARVIND Brands has launched its new festive line of the Newport brand of jeans. It has roped in cricketer Harbhajan Singh as its brand ambassador in addition to the present brand ambassador, Saif Ali Khan. The entire campaign revolves around the idea of `role reversal' between these two individuals. Saif and Harbhajan are the sporting heroes and enjoy reversing their persona with each other. They urge the youth to `try something new' from Newport. The campaign revolves around Naya Style Fundas — where the stars tell us how to be more stylish, the Newport way. Speaking on the occasion, Mr Ashish Pandya, Business Head- Newport, said, "Indian youth are more fashion conscious today than what they have been ever before. The new line has been designed keeping the latest trends in mind - details on the stitches, loops etc. "The new campaign like the previous one is designed to showcase Newport's strong sense of style. And it couldn't have more suitable brand ambassadors. Saif and Baji are known to be the fashionable stars in their respective fields and popular youth icons too. And style is something that all the three — Newport, Saif and Harbhajan - have in common". Newport's festival range offerings are priced between Rs 399 and Rs 699 and denim jackets are priced at Rs 799 to Rs 899.
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