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Our Bureau

Pune , Sept. 28

BOLLYWOOD is all set to cross the shores and move to West Asia — Dubai — with the launch of the fashion floor on October 2, retailing over 20 of the country's finest designers. It is an exclusive style lounge, retailing Bollywood's inspired fashion, where Bollywood and mainstream designers would come together to retail a special line of pret, diffusion, couture and bridal wear for men and women.

Mr Prakash Kubchandani, Managing Director, Bollywood Fashion Ishtyle Apparel Pvt. Ltd, and Bollywood actor Suniel Shetty, Chairman of the company, who are the faces behind the venture say that over 20 designers will come together at `Crossover - Bollywood Se' (a venture of Fashion Bollywood Ishtyle Apparels Pvt Ltd) to retail Bollywood-inspired garments.

Crossover takes this experience further with Hakim's Aalim salon, hairstylists, who have done the entire cast hairstyling for Musafir, Dus, Chocolate, and who is also the personal hairstylist for Suniel Shetty and other Bollywood actors; and a new brand created by Farhan Azmi (restauranteur, who have a presence in Mumbai, Pune) of Koyla called `Chai Coffi' by Café Basilico' at the soon to be launched store.

Adora Diamond Jewellery (branded jewellery) is the exclusive jewellery brand that would add sparkle and glitz to the designs created by the Crossover designers. October 2 will see the launch of the first of a series of international outlets open in Dubai by Ms Megna Pagrani, Director Cottony Middle East.

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