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NEW DELHI: MBG International Premium Brands, Germany, has rolled out its second largest energy drink in the world `effect' in India in association with SMD International.

The drink comes in a 250 ml can priced at Rs 75 and would be competing with the likes of Red Bull and Gatorade in the market. "With `effect' we will be setting a new milestone on the way to realising our corporate strategy. We will be focusing on growing our core markets — Germany, USA, Eastern Europe and India," said the MBG Group CEO, Mr Andreas W. Herb.

The drink will be sold at retail joints, pubs and clubs.

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