Financial Daily from THE HINDU group of publications
Monday, Oct 03, 2005
Financial Daily from THE HINDU group of publications Monday, Oct 03, 2005 |
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Agri-Biz & Commodities
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Events Marketing - Rural Marketing Agri summit to focus on inputs, credit Our Bureau
New Delhi , Oct. 2 THE Federation of Indian Chambers of Commerce and Industry (FICCI) has organised a rural marketing summit in the Capital on October 7 and 8. The summit will discuss enhanced access to rural markets for agri inputs, innovations and strategies for marketing and maintenance of these inputs, new delivery formats for farm credit and insurance, rural marketing through IT and the importance of advertising in marketing of agri inputs. The summit will be inaugurated by the Agriculture Minister, Mr Sharad Pawar, and addressed by executives from agri companies in the public and private sector, strategic planners and advertising and marketing consultants. Officials from the financial sector and professionals from academic institutions and business schools will also participate. The summit will also explore new and innovative channels to expand rural markets and enable corporates to create and harness opportunities in rural India. The summit aims to discuss accurate forecasting of input demand, strategies for expanding their reach in rural areas and overcoming the challenge of marketing to small farmers scattered over half a million villages.
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