Financial Daily from THE HINDU group of publications
Wednesday, Oct 05, 2005
Financial Daily from THE HINDU group of publications Wednesday, Oct 05, 2005 |
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Marketing
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Strategy Bose Corporation may cut product prices Our Bureau
New Delhi , Oct. 4 BOSE Corporation India said on Tuesday that it would increase its presence in the Eastern and Western regions and set up three more exclusive stores by the end of the fiscal to cross its targeted growth of 60 per cent. "We have been registering 60 per cent growth year-on-year in the last three years. With our recent range of entertainment systems, we are hopeful that it will be higher this fiscal," Mr Ratish Pandey, General Manager, Bose Corporation India, said. The company plans to open its first showroom in Kolkata which will cater to the Eastern region, for the time being. "We are also focusing on expanding our market in the Western region. We will open a showroom in Pune soon," Mr Pandey said at the launch of the AL8 home-wide wireless audio link. Mr Pandey said the company is working on price revisions for its wide range of audio-video products and with duty cuts, prices are likely to be low. Currently, prices of Bose products range from Rs 7,900 to Rs 2.9 lakh. He added that sales to homes are fast overtaking institutional sales. The AL8 homewide wireless audio link is an addition to the Bose Lifestyle portfolio. It consists of a transmitter (AL8) and a receiver (AR1) and operates wirelessly by radio frequency.
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