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Wednesday, Oct 05, 2005


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Videocon's global strategy

Our Bureau

KOCHI: During 2006, Videocon plans to manufacture plasma panels from the Italian unit that it recently acquired from Thomson SA of France and launch into the highly competitive upper-end European TV market.

The company also plans to transform the Italian unit into a global display technology hub, Mr V.N. Dhoot, Chairman of Videocon Group, told Business Line.

Leveraging from the successful acquisition, Mr Dhoot said that it has not only provided two very big production units in China, but has also offered access to the world's largest market. Elaborating on the company's global strategy, he said the company planned to tap the North American Free Trade Area and Latin American markets from the production unit in Mexico.

At the domestic level, the company plans to tap these international synergies for harnessing the full potential of the world-class glass shell base at Gujarat. The company plans to enter into the highly competitive consumer electronics goods market, including TV, air-conditioners and other household appliances in a big way through its newly acquired production units in places such as Poland, Mexico and China.

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