Financial Daily from THE HINDU group of publications
Saturday, Oct 08, 2005
Financial Daily from THE HINDU group of publications Saturday, Oct 08, 2005 |
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Marketing
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Promotions & Offers Samsung's festive offer Our Bureau
CHENNAI: Samsung India Electronics Ltd is targeting sales of Rs 250 crore this festive season and has launched a promotional offer with gifts worth Rs 20 crore. This offer would be backed by an advertising campaign of Rs 20 crore, Mr V.L. Narayan, General Manager - Sales, Samsung India Electronics Ltd, said. (Last year, the company registered sales of Rs 200 crore during the corresponding period). The promo will be on from October 5 to November 10 and will offer a gift with the purchase of any Samsung Audio Video or Home Appliance product. The company would also conduct a weeklong pre-festive all India free service camp, starting October 5, for all its products, he said.
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