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Mr Tomas Eriksson, MD, Oriflame India Pvt Ltd, flanked by Ms Shweta Kawatra, TV artist, and Ms Vidya Tikari, make-up & beauty expert, (left) at the launch of O'Colour range of cosmetics in the Capital on Friday .— Kamal Narang

New Delhi , Oct. 7

ORIFLAME India, the wholly owned subsidiary of Swedish cosmetic company Oriflame, on Friday launched its colour cosmetics range, O'Colour.

The new range is targeted at women between the age of 20 and 35. The range features 30 products in the categories of nail, lips, face and eye care.

The products are made of natural ingredients and are suitable to all skin types, the company said.

Speaking at the launch, Mr Tomas Eriksson, Managing Director, Oriflame India, said, "This range of progressive colour cosmetics with comprehensive representation in various categories is tailor made for the needs of stylish, confidents and modern woman."

The products in lip care category include lipsticks, lip-gloss, lip balm. The products in the eye care category include eye shadows and mascara. The products in the nail care category include nail polish, nail polish remover and nail growth booster. The products in the face care category include face powders and dark circle remover.

The company operates solely through the direct selling model.

It currently operates in 11 cities in the country including Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Guwahati, Lucknow, Ahmedabad, Pune and Ludhiana.

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