Financial Daily from THE HINDU group of publications
Monday, Oct 10, 2005
Financial Daily from THE HINDU group of publications Monday, Oct 10, 2005 |
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Marketing
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Retailing Blaupunkt opens retail store in Chennai Our Bureau
Chennai , Oct 9 BLAUPUNKT, makers of car entertainment systems, has launched a new retail store in Chennai. The new retail strategy aims at providing a platform for customers to experience the Blaupunkt car entertainment systems, according to a release. The retail outlet, the seventh of its kind to be launched in India, will display the entire range of Blaupunkt products such as head units, speakers, amplifiers, and other accessories as well as car entertainment modules such as DVD players, screens, and surround sound systems. Mr Ajay Sahney, Deputy General Manager, Sales Car Multimedia, Motor Industries Company Ltd, said that the brand shops are a result of Blaupunkt's insight into the customer's need for an informative and easy-to-use interface to make the purchase decision.
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