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MUMBAI: Rediffusion DYR has bagged the advertising account of automobile company, General Motors for managing the entire communication programme for Chevrolet Tavera and Chevrolet corporate.

The size of the account is estimated to be upwards of Rs 15 crore.

Commenting on the new win, Mr Santosh Sood, COO-Regions, Rediffusion DYR, said: "We are happy to get GM; after all it is the leading automobile company of the world. With the auto industry currently in a phase of revolution and expansion, this account would be very challenging for us. We are looking forward to doing some outstanding work".

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