Financial Daily from THE HINDU group of publications
Friday, Oct 21, 2005
Financial Daily from THE HINDU group of publications Friday, Oct 21, 2005 |
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Marketing
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New Products & Services Godrej Sara Lee to unveil GoodKnight in gel form Sankar Radhakrishnan
Thiruvananthapuram , Oct. 20 GODREJ Sara Lee will soon launch its GoodKnight brand of mosquito repellent in the form of a gel. According to Mr A. Mahendran, Managing Director, Godrej Sara Lee Ltd, the new product, called GoodKnight Electric Gel, can be used with all mosquito mat machines made by the company. The product can also be used with a new electric mosquito destroyer called Electron now being developed by the company, he added. The new anti-mosquito gel has been launched in Tamil Nadu, and will soon be rolled-out across the country, he said. A single tray of the gel will last for about 30 nights, Mr Mahendran added. A refill gel tray, with two units of the product, will be priced at Rs 36.
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