Financial Daily from THE HINDU group of publications
Saturday, Oct 22, 2005
Financial Daily from THE HINDU group of publications Saturday, Oct 22, 2005 |
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Marketing
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Promotions & Offers Mountain Dew dares to bring in Crusty Demons Our Bureau
Bangalore , Oct. 21 SOFT drink brand Mountain Dew, in association with the Bangalore-based event management company DNA Networks, is bringing stunt biking to India. The California-based Crusty Demons will perform extreme stunts on December 10, at Palace Grounds. The show will feature eight daredevil riders, on an assortment of dirt bikes and a snowmobile! They will perform tricks such as back flips, the Kiss of Death and the Superman Seatgrab and will soar up to 45 feet in air. "The Crusty Demons are driven by strong will power and the almost unquenchable thirst for action and entertainment," said Mr Andrew McLennan of Rush Sports and Events International, of the Californian team. The troupe comprises Australian Robbie Maddison, `Mad' Mike Jones, Alaskan James Fejes (a.k.a. Jimmy Blaze), Jon Guetter, Blake Williams, Steve Mini, Joel Balchin and Matt Shuebring. This is their first show in Asia. Mr T. Venkat Vardhan, Managing Director, DNA Networks, said, "The event will be up to international standards. We chose Bangalore considering factors such as layout and track. It is also convenient in terms of location." Ms Punita Lal, Executive Director for Marketing, PepsiCo India, added that the number of youth in the city also was a deciding factor in bringing this thrilling sport. Promos using the short messaging service (SMS) and online games and contests will help stir up excitement. Starting October 27, on-ground promotions called `Dew Dares' will happen in 13 cities. Four hundred participants and over 5,000 people are expected to land in Bangalore in December. The next event by DNA Networks, to be held on December 2 and 4 in Mumbai and Bangalore, is Campus Rock Idols. Finnish rock band The Rasmus will play in the cities and also act as the jury for the contest.
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