Financial Daily from THE HINDU group of publications
Saturday, Oct 22, 2005
Financial Daily from THE HINDU group of publications Saturday, Oct 22, 2005 |
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Marketing
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Advertising Mudra to handle Maharashtra Tourism account Our Bureau
Mumbai , Oct. 21 MUDRA has been appointed to manage the brand building activity of Maharashtra Tourism Development Corporation (MTDC). The account will be handled out of Mudra Mumbai. Maharashtra is a region with remarkable diversity. In an endeavour to exploit this diversity, MTDC is planning a major `Public Awareness Program' to create awareness about the tourism products in Maharashtra. Mr Madhukar Kamath, Managing Director & CEO, Mudra, said: "We are very pleased that MTDC has chosen to partner with us for their brand building exercise. We will work alongside MTDC to combine our expertise in building a brand to spearhead a multi-layered initiative to promote tourism in Maharashtra. This is a showcase account, it is a win we are all very excited about." Mr Jude Fernandes, President, Mudra Mumbai, said: "We are absolutely delighted with the MTDC win. Our job will be to build a strong presence for the brand in India. We went through a very comprehensive pitch process; eventually the advertising business was awarded to Mudra."
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