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MUMBAI: Wunderman's Mumbai chapter has won the coveted `Echo Leadership' award at the Direct Marketing Association (DMA) international Echo awards, 2005, in New York for its work on the mailer for ICICI Prudential's SmartKid - a Child Education Plan. Wunderman is a part of the Young & Rubicam group.

The DMA International Echo Awards are considered the Oscars of direct marketing, and are highly sought after by direct marketing agencies from all over the world.

Every entry is scrutinised by acclaimed critics from all over the world on parameters, which include a total package of strategy, creative, database usage, planning and of course, superlative results.

Commenting on the win, Mr Manas Mohan, Vice-President, Wunderman, says, "Leading the way with creatives that `work' has always been second nature to Wunderman, across the world. It, therefore, gives me great pleasure to announce that Wunderman India, Mumbai, has won the coveted Echo Leader award at the DMA International Echo Awards, 2005. Last year Wunderman, Delhi, had reached the finalist position in the Echo awards and I am proud that this year we have won the Leader award, it only goes to prove our quest for excellence."

DMA is the association of direct marketing agencies based in New York. Started in1930, The DMA International Echo Awards have honoured to outstanding direct response campaigns from around the world. The entries go through three rounds of judging.

The selection and judging procedure for this year's awards started in April and was concluded in the first week of September. The awards ceremony was held the other day in Georgia, Atlanta.

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