The Hindu Business Line : Tuesday, October 25, 2005

L'Oreal to tackle pricing pressure through stock keeping units
TRYING to strike a balance in its pricing strategy for the Indian market, `L'Oreal India Private Ltd believes that by introducing more stock keeping units (SKU's) it will be able to tide over the steep pricing of its products. Mr Ashwin ... More

`Character merchandising yet untapped in India'
CHARACTER-BASED products are new to the Indian consumers. But what the consumers are not exposed to fully is an array of products that can be generated out of characters in comics, television serials or films. The product range covers the ... More

PROMOTIONS & OFFERS

Rathore shoots for Coke
BANGALORE: Coca-Cola is celebrating the common man's spirit for achievement and who better than Rajyavardhan Singh Rathore to endorse that emotion. The new campaign for the soft drink, featuring India's ace shooter and Olympic silver ... More

RETAILING

Mobile Hutch Shop launched in Chennai
HUTCH introduced its Mobile Hutch Shop, a van that is manned and equipped to provide services to customers, here. Mr Samuel Selvakumar, Operations Director - South, Hutch, declined to comment on Hutch's actual share of the market in the ... More

Indian retailers listed among Asian toppers
PANTALOON, RPG Group, Shoppers' Stop, Subhiksha, Bata and Lifetsyle are among the ten Indian retailers that have made it to the Top 500 retailers' list in Retail Asia magazine. Though Japanese and Australian players continue to rule the ... More

BPCL plans to set up 100 `In & Out' stores
TO build customer loyalty , Bharat Petroleum Corporation Ltd (BPCL) has sewn up a series of initiatives, including the rollout of about 100 `In & Out' stores in petrol bunks by March 2006. The Director of Marketing, Mr S. Radhakrishnan, told .. More

BRANDS

Renaissance Winery plans new brands
RENAISSANCE Winery, the latest to cash in on the winery boom in the country, will launch its new brands next month. "We plan to introduce four new wines next month," the Renaissance Winery managing director, Mr Shailendra S. Pai, told ... More

Brand Quest

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