![]() Financial Daily from THE HINDU group of publications Wednesday, Oct 26, 2005 |
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Marketing
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New Products & Services Info-Tech - Hardware New Pavilion PCs from HP Our Bureau
Bollywood actress Katrina Kaif at the launch of new range of HP Pavilion PCs in the Capital on Tuesday. Ramesh Sharma
New Delhi , Oct. 25 IN a bid to strengthen its presence in the high-end PC segment, Hewlett Packard India today unveiled a new range of Pavilion PCs targeted at technology savvy audience. The Pavilion PCs allow users to simultaneously watch a DVD while recording a live TV programme or playing an interactive game while downloading a movie in the background, at the same time enabling them to listen to music collection with theatre-quality surround sound. It is priced from Rs 35,990. "We see three very distinct consumer segments in the Indian PC market. The first segment wants a PC purely for internet access and e-mail. The next segment uses the PC for basic computing and entertainment. The third segment wants a lifestyle gadget, going way beyond a mere PC. It is the demand in this segment that the new Pavilion range is aiming to target," Mr Ravi Swaminathan, Vice-President - Personal Systems Group, Hewlett Packard India Sales Ltd, said at a conference.
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