Financial Daily from THE HINDU group of publications
Thursday, Oct 27, 2005
Financial Daily from THE HINDU group of publications Thursday, Oct 27, 2005 |
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Info-Tech
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Telecommunications Marketing - Strategy Reliance Info launches Rs 10 recharge facility Our Bureau
Coimbatore, Oct. 26 RELIANCE Infocomm (RIM) has launched a pre-paid recharging facility for Rs 10. The RIM customers can recharge for any amount between Rs 10 and Rs 994 as many times as they want. In a release here, Mr Ajay Awasthi, RIM Business Head, Rest of Tamil Nadu, said the company has formulated the new micro-recharge facility based on customer feedback and by analysing the call patterns. The study had shown that nearly 20-25 per cent of the customers put off recharging of the mobile phones till the month end when their salaries would be credited. He said these customers, who had to pay earlier upwards of Rs 55 as recharging fee to retain the outgoing calling facility, would now be able to do so for as low an amount as Rs 10. The customers would have to approach a retailer/distributor or any customer touch point to recharge the mobile phones. E-recharge could also be done through SMS or even though R World on data enabled handsets only and even small towns in Tamil Nadu such as Puliangudi in Tirunelveli district or Oddanchatram in Dindigul district.
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