Financial Daily from THE HINDU group of publications
Tuesday, Nov 01, 2005
Financial Daily from THE HINDU group of publications Tuesday, Nov 01, 2005 |
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Marketing
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Outlook Disney bets big on channels for growth Anjali Prayag
Bangalore , Oct. 31 WALT Disney in India is betting on its TV channels to strengthen its presence in the country. "Though toys and other businesses are doing well, we realise that it's the channel that gives us a significant portion of our business and will drive our other businesses," said Mr Rajat Jain, Managing Director, The Walt Disney Co (India) Ltd. The television business, comprising two channels (Disney Channel and Toon Disney), contributes about 90 per cent of Disney's revenues in the country. Toon Disney, launched last year, is being beamed in English, Hindi, Tamil and Telugu. On how television is powering Disney's other businesses (toys, role play, publishing and apparel) Mr Jain said the Princess brand, launched a few weeks ago, was marketed simultaneously through its channels and retail activity. Princess, licensed to Funskool, is currently being sold in 5,000 outlets. The toy market for girls aged between three and nine in the country stands at Rs 15 crore. Mr Jain hopes to garner a 20 per cent share of this pie "in about a couple of years," he said. Globally, Princess clocks retail sales close to $3 billion. The company is also looking forward to FDI in the country, said Mr Jain, adding, "The Walmarts, Tescos and the Carrefours have been marketing our products and when they come in, the environment will be totally different."
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