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V. Rishi Kumar

The company simplifies the large data created by banks and telecom companies, to help the latter offer customised products and services.

Hyderabad , Nov. 2

FRACTAL Analytics Ltd., business intelligence and analytics services provider for the banking, insurance and telecom sectors, is in the process of finalising plans for another global delivery centre in India, possibly Hyderabad or Bangalore.

The Vice-President of Fractal Analytics, based in Mumbai, Mr Ramakrishna Reddy Dasari, told Business Line that the company is operating in high-end analytics area and partners over 40 banks and telecom companies from across the globe.

"We simplify the large data created by these banks and telecom companies by mining them using statistical modelling tools. The data thus created helps banks and financial institutions and insurance companies to offer customised products and services," he said.

"Formed by IIM alumni, Fractal was seed-funded by a private entrepreneur and has since become a profitable company. All its growth over the last five years has been through internal accruals and the company has become cash positive. We expect to notch up about $10-11 million in revenues within two years," he said.

"Though there have been enquires to acquire us, we have resisted as we believe in growing the company internally," he said.

"Our expansion strategy is pretty cautious and we are not increasing numbers for numbers sake. Given the growth plans, we may consider a public float within two years," Mr Reddy said.

Fractal has worked with six of the top 10 banks in Asia, with three of the top five credit card issuers in India, apart from clients across the US and West Asia. While India accounts for about 30 per cent of the revenues, the Asia-Pacific region 50 per cent and the US about 20 per cent.

The management team is based in India, Singapore and New York. Given the business potential, Fractal expects to grow this significantly in the US, where there is opportunity in expanding consumer and retail segments.

Typically, banks or telecom companies provide raw data to us and leverage our analytics capability to analyse the data thus gathered to offer new solutions. The predictive models are custom designed to suit specific requirements.

"Areas such as risk analytics solutions, marketing analytics solutions and basic analytics help banks better manage their clients. With the Basel II norms set to come in, even the regulatory compliance issues will force the banks to take to such solutions. Currently, many of the multi-national corporations are open to these along with some private banks. Soon public sector banks will also adopt these solutions," he said.

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